Dormouse Consulting · AI for digital and creative agencies
Your Guide Through the Wonderland of AI
Making AI Work for Your Business.
Artificial intelligence opens a world of extraordinary possibilities. But with countless tools, emerging technologies, and promises of transformation, finding the right way forward can feel like falling down the rabbit hole.
That’s where Dormouse Consulting comes in. We help digital and creative agencies navigate the complexity of AI, uncover opportunities to improve their workflows, and turn promising ideas into practical solutions.
Less administration. Smarter workflows. More time for what matters.
Explore the Possibilities Start Your AI Journey
Welcome to Wonderland. Let’s Find Your Way.
AI can seem almost magical. Tasks that once took hours can become simpler. Information can flow more smoothly. Teams can spend less time managing work and more time doing the work they love.
But not every AI tool is the right tool. And not every opportunity is worth pursuing.
Dormouse Consulting brings curiosity, clarity, and a structured approach to your AI journey. We start by understanding how your business works, then help you discover where AI could make a meaningful difference.
Because the real magic isn’t in the technology itself. It’s in what your business can achieve with it.
PHASE 1 · AI ASSESSMENT · STEPS 1–4
Discover the Possibilities
Before recommending technology, I assess your current processes, workflows, systems, tools, information flows and business needs. The goal is to understand what already works, where value is being lost and where AI or automation could genuinely make a difference.
Deliverable · Key Findings Report (KFR)
Your KFR brings the assessment together into a clear decision document: key findings, opportunities, risks, priorities and recommended next steps.
A clear first step
Begin with a free 15-minute Zoom introduction. If there is a fit, continue to a complimentary 60-minute discovery conversation. A full fixed-scope AI Assessment with Key Findings Report is €3,000. Further work is scoped and agreed before it begins.
THE DORMOUSE AGENTIC READINESS LENS
Never automate an undefined conversation or decision.
Before an AI agent receives decision-making power, we define what must happen, why it happens, who decides, what information is required and what could go wrong. Technology comes after the work, boundaries and accountability are understood. Bad agentic systems usually begin with premature building—not inadequate technology.
Define the work
Outcome · Workflow · Context
Clarify the result, map how work moves between people and agents, and establish reliable sources of truth.
Define control
Decisions · Authority · Actions
Decide where human judgment is required, what an agent may do and how its actions are governed.
Define assurance
Exceptions · Evaluation · Accountability
Plan for edge cases, test before deployment and ensure a person or organisation remains answerable for outcomes.
FOUR LEVELS OF READINESS
Company · Department · Team · Individual
Every proposed AI initiative is assessed at all four levels—from strategy and functional dependencies to workflows, adoption, confidence, capability and personal responsibility. The weakest readiness gap can block the whole initiative.
If any critical area or readiness level is undefined, the system is not ready to design or deploy.
THE DORMOUSE METHOD
From the Rabbit Hole to Real Results
Assess, strategize, implement and enable: our four operational phases provide a clear path. Understand, design the workflow, build the system, then monitor and improve it. Across ten steps, each phase is based on evidence and moves toward a useful, interactive system people can understand and trust.
Discover the Possibilities
Phase 1 · Steps 1–4
AI Assessment
Key Findings Report (KFR)
Find Your Path
Phase 2 · Steps 5–6
Workflow Analysis
Value Architecture Board + Detailed Workflow Plan
Unlock the Magic
Phase 3 · Steps 7–9
Build the System
7 · Data Management & Prep
8 · Source Resources & Collaborate
9 · Design & Deploy
Make the Magic Last
Phase 4 · Step 10
Monitor & Optimize
10 · Monitor & Optimize
Trust, oversight and continuous improvement
More Creativity. Less Complexity.
For digital and creative agencies, time is precious. Project updates, handoffs, information searches, recurring administrative tasks, and disconnected systems can take valuable attention away from creative work and client relationships.
We focus on the operational challenges behind those frustrations—and explore how AI can help your team work more effectively.
The destination isn’t more AI. It’s a better way of working.
SERVICES
AI services built around your business.
You should not have to diagnose whether you need an agent, automation, integration or something simpler. That diagnosis is part of the work.
AI Assessment & Strategy
Assess readiness, uncover opportunities and turn evidence into priorities.
Workflow Design & Automation
Redesign work before automating it.
AI Agents & Assistants
Build useful assistants grounded in your business knowledge and rules.
Systems & Integrations
Connect AI and automation with the tools you already use.
Governance & Documentation
Create sensible ownership, guardrails and documentation.
Training & Adoption
Help people use the implemented solution confidently and responsibly.
Implementation
Build and deploy approved solutions with specialist technical implementation support.
Managed AI
Keep workflows and systems reliable after launch.
Continuous Improvement
Measure, optimise and expand what works.
ABOUT DORMOUSE CONSULTING
Your guide through the Wonderland of AI.
I’m Nathalie Schouten, founder of Dormouse Consulting. I help digital and creative agencies find a clear path through the possibilities and complexity of AI. I work from the business outward: first understanding how work happens today, then deciding where technology can genuinely improve it.
Business first. Technology second.
Sometimes the answer is sophisticated AI. Sometimes it is a simple automation. Sometimes the best answer is not AI at all.
Trusted, interactive systems
From strategy through deployment and optimisation, Dormouse Consulting builds around the people who will use the system. The goal is a useful, interactive system that can be understood and trusted, with appropriate human oversight, permissions, documentation and monitoring.
THE STORY
Why the Dormouse?
The teapot
What you already have: your business, systems, knowledge and familiar ways of working.
The dormouse
Your guide: curiosity, calm judgment and practical guidance to help you find the opportunities that matter.
The stars
Possibility: opportunities waiting to be discovered when the right ideas and technology meet.
The real magic isn’t AI itself. The magic happens when the right technology, the right people and the right ideas come together.
TRAINING & ADOPTION
Give your people confidence with AI.
Training is practical, role-specific and connected to the systems and workflows your team actually uses. People are involved throughout assessment, workflow design, testing and adoption, so confidence grows alongside the solution.
AFTER IMPLEMENTATION
Your AI should keep getting better.
Implementation is not the finish line. Ongoing Managed AI can monitor, maintain and improve solutions as tools, teams and business needs change.
THE CURIOSITY CABINET
Ideas worth opening the drawer for.
Practical AI, automation, workflows and emerging technology — explored with curiosity rather than hype.
Why AI Should Start With Curiosity, Not Technology
The best AI projects do not begin with a tool. They begin with a better question: what is actually worth improving?
REQUEST AN AI ASSESSMENT
Curious About What’s Possible?
You don’t need to know which AI tools to use or where to begin. Start with your business challenges. Together, we can explore the possibilities and identify a sensible first step.
You don’t need a map of Wonderland. You just need a good place to begin.
Dormouse Consulting
We make AI work for your business.
Your guide through the Wonderland of AI. Practical assessment, workflow design, implementation and training for digital and creative agencies.
Start a conversation
Curious what AI could improve in your business? Start with a free 15-minute Zoom introduction.
